Detectable Packaging
To achieve a premium look with food packaging, carbon black colourants have often been the traditional route to achieve a deep colour and stand out on shelf.
With Carbon black colour masterbatches this makes the packaging invisible to the Near Infra Red (NIR) detection system used to sort the plastic packaging in the kerbside waste stream.
With the Waddington® Europe detectable packaging, we can achieve this deep dark colour with no carbon content, so the packaging is still detectable in the waste stream, which reduces the burden on landfill and keeps the PET in the closed loop recycling chain.