Innovation
Innovation and New Product Development
At Waddington® Europe we feel that we can influence the plastic agenda in the UK and Europe by developing product solutions that are best suited to their applications. This means optimising plastic weight, protecting food from unnecessary waste and ensuring the consumer experience is memorable for the right reasons.
Our in house design, development and technical facilities mean we can build partnerships with our customers and suppliers to bring this aspiration to reality and move the dial on consumer perception of plastics in packaging.
We innovate by encompassing food safety and environmental policies, engineering constraints, weight optimisation and aesthetics into every pack to ensure best practice across the value chain for your packaging requirements.
Recyclable absorbent pads
As demands change, we adapt and innovate to help stay one step ahead. Read more…
MONOAIR™
Introducing our new 100% mono-material protective soft-fruit punnet, thanks to its revolutionary MONOAIR™ cushion technology. Read more…
Prevented Ocean Plastic
Prevented Ocean Plastic is a high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Read more…
Piranha™
Piranha is a pioneering mono-material recyclable meat tray for meat, fish and poultry (MFP) products that doesn’t require a polyethylene layer or adhesive coating. Read more…
Seasonal packaging
Seasonal or holiday celebrations are times for taking your packaging creativity to the next level. Read more…
Everview™
Everview™ is our super high clarity material which also complies with the UK plastic tax legislation coming into force in April 2022. Read more…
Eco Blend™
These innovative products bring to life the ideal practice behind a truly circular economy, keeping plastic away from landfill by turning today’s discarded bottles, pots, tubs and trays into tomorrow’s packaging. Read more…
Mono film seal
For meat, fish, poultry and fruit produce packaging, sealing efficiency is key to ensure the packed product remains fresh and safe for the consumer to eat. At Waddington Europe, we have tray material options to ensure the sealing process is fast and effective. Read more…
In mould cut
Where Automation in your filling line is a prerequisite for success, we can specify in-mould cut manufacture for your packaging. Read more…
Barrier pack
Ideal for ambient on-shelf packaging and long shelf life packaging. Waddington Europe’s barrier material is a PP laminate with a less than 5% addition of the barrier layer. Read more…
Detectable packaging
To achieve a premium look with food packaging, carbon black colourants have often been the traditional route to achieve a deep colour and stand out on shelf. Read more…
Dosing Packs
Our new 100% Post-Consumer Waste rPET dosing packs are a great innovation in the fight against food waste. Read more…
Decorative sleeves
Branding and recycling information can now be displayed via our patented separable decorative sleeve options for easy/obvious recycling. Read more…
