Innovation and New Product Development

At Waddington® Europe we feel that we can influence the plastic agenda in the UK and Europe by developing product solutions that are best suited to their applications. This means optimising plastic weight, protecting food from unnecessary waste and ensuring the consumer experience is memorable for the right reasons.

Our in house design, development and technical facilities mean we can build partnerships with our customers and suppliers to bring this aspiration to reality and move the dial on consumer perception of plastics in packaging. 

We innovate by encompassing food safety and environmental policies, engineering constraints, weight optimisation and aesthetics into every pack to ensure best practice across the value chain for your packaging requirements.


A thermoforming technology that uses clever grooves and pockets designed into the base of the tray to catch and store the liquid that drains from the meat. Read More…

Recyclable absorbent pads

Recyclable absorbent pad sample

As demands change, we adapt and innovate to help stay one step ahead. Read more…


MONOAIR™ cushion technology

Introducing our new 100% mono-material protective soft-fruit punnet, thanks to its revolutionary MONOAIR™ cushion technology. Read more…

Prevented Ocean Plastic

Prevented Ocean Plastic is a high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Read more…


Piranha is a pioneering mono-material recyclable meat tray for meat, fish and poultry (MFP) products that doesn’t require a polyethylene layer or adhesive coating. Read more…