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Home | Innovation

Innovation

Innovation and New Product Development

We take the challenges that our customers face – no matter how big and complex – and find the best solutions possible. We’re agile and curious, which means if there’s a faster, smarter, more responsible way of doing things we’ll find it, and pass the benefits on to our partners.

Our in house design, development and technical facilities mean we can build partnerships with our customers and suppliers to bring this aspiration to reality and move the dial on consumer perception of plastics in packaging. 

We innovate by encompassing food safety and environmental policies, engineering constraints, weight optimisation and aesthetics into every pack to ensure best practice across the value chain for your packaging requirements.

Innovation Profile

Holzorb

Holzorb

A thermoforming technology that uses clever grooves and pockets designed into the base of the tray to catch and store the liquid that drains from the meat. 

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MONOAIR™

Monoair

Introducing our new 100% mono-material protective soft-fruit punnet, thanks to its revolutionary MONOAIR™ cushion technology. 

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Piranha™

Piranha is a pioneering mono-material recyclable meat tray for meat, fish and poultry (MFP) products that doesn’t require a polyethylene layer or adhesive coating. 

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In Mould Cut

In Mould Cut

Where Automation in your filling line is a prerequisite for success, we can specify in-mould cut manufacture for your packaging. 

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Everview™

Everview™ is our super high-clarity material, which also complies with the UK plastic tax legislation coming into force in April 2022. 

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Eco Blend™

Eco Blend™

These innovative products bring to life the ideal practice behind a true circular economy, keeping plastic away from landfill by turning today’s discarded bottles, pots, tubs and trays into tomorrow’s packaging. 

Read more…

Detectable Packaging

To achieve a premium look with food packaging, carbon black colourants have often been the traditional route to achieve a deep colour and stand out on shelf. 

Read more…

Waddington® Europe is a proud Novolex brand.
Novolex is a leading provider of packaging and foodservice products for a range of industries through choice, innovation and sustainability.

2023 Sustainability Report
Novolex

Download our Sustainability Report

2 World Class Recycling Facilities

6 Countries

57 Manufacturing Locations

10,000+ Employees

Novolex 2024 Sustainability Report
Novolex

Download our Sustainability Report

Waddington® Europe is a proud Novolex brand.
Novolex is a leading provider of packaging and foodservice products for a range of industries through choice, innovation and sustainability.

2 World Class Recycling Facilities

6 Countries

57 Manufacturing Locations

10,000+ Employees

Locations

Waddington® Europe
Milton Keynes

37-39 Burners Ln, Kiln Farm,
Milton Keynes MK11 3HA

Phone: +44 (0) 1908 260900

Waddington® Europe
Arklow

Avoca River Park, Arklow,
Co. Wicklow, Ireland Y14 NX44

Phone: +353(0) 402 41234

Waddington® Europe
Bridgwater

Brue Ave, Bridgwater
TA6 5YE

Phone: +44 (0) 1278 410160

Eco-Products Europe
(Eureka Caterware B.V.)
Schaapherderhof 9

2988 CP Ridderkerk
The Netherlands

Phone: +31 (0) 85 049 9900

VegWare Ltd
Edinburgh

39 Melville Street
Edinburgh, EH3 7JF

Phone: +44 (0) 330 2230400

Burrows Netherlands BV
Klarenanstelerweg 7

6468 EP Kerkrade
The Netherlands

Phone: +31 (0) 45 567 8600

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